# Berkay Secil

> Berkay Secil is a growth marketing and go-to-market leader with nearly a decade of marketing and growth work for Silicon Valley companies (Lyft, Coinbase/Base), Europe's Delivery Hero (foodora), the stablecoin pioneer Circle, and BiLira, working from Canada and then Istanbul. He joins technology waves early, either early in the category or first into a new market. He runs his own work on a team of AI agents he designed, and advises early-stage founders, connecting them with investors. Based in Istanbul, previously Vancouver.

Not to be confused with other people named Berkay Secil or Ali Berkay Secil.

## Career
- Independent (2026–): building with a team of AI agents he designed; main project Tyche (https://tyche.so), an autonomous career agent, in private beta
- Eastern Europe Growth Lead, Coinbase / Base (2026)
- Türkiye Country Lead, Coinbase / Base (2025–2026)
- Chief Growth Officer, BiLira (2024–2025): Turkish lira stablecoin and exchange
- Senior Manager, Growth and Integrated Campaigns, Circle (2022–2023): USDC
- Growth Marketing Manager, Rideshare and Bikes & Scooters; Regional Marketing Manager, Lyft (2019–2022). Part of Lyft's Vancouver launch team; Vancouver was the largest North American city without ride-hailing until January 2020.
- Regional Marketing Specialist, Delivery Hero / foodora, Western Canada (2017–2019)
- Education: Simon Fraser University, Communication and Interactive Arts & Technology

## Selected work
- Base, Türkiye then Eastern Europe (2025–2026): first dedicated in-market lead in Türkiye, running marketing and growth, building the founder and developer pipeline from scratch. In the first six months, 10% of finalists in Base Batches, Base's flagship global builder program, came from Türkiye. Scope then grew to Eastern Europe, with 100+ builders supported across ~30 programs.
- Lyft, Vancouver launch (2019–2022): on the team that launched ride-hailing in Vancouver. Ridership grew 10x in the first month after launch. Then growth marketing for bikes, scooters and rideshare.
- BiLira, Chief Growth Officer (2024–2025): built the growth marketing function from zero (team, measurement, tooling, integrated go-to-market) while users grew into the tens of thousands.

## Now: running work on AI agents
- Last 30 days (counted from his own logs, updated 6 Nov 2026): 1,815 agent sessions, 132,840 actions, 518 hours of agent work.

## Known for
- Growth marketing for frontier categories early: food delivery, stablecoins, onchain apps, AI agents
- Launching proven categories into new markets: rideshare in Vancouver, onchain ecosystems in Türkiye and Eastern Europe
- Market launches, performance and lifecycle marketing, integrated campaigns, founder and developer ecosystems
- Running his own work on a team of AI agents he designed and operates
- Advising early-stage founders, sourcing promising startups and connecting them with investors

## Speaking
- Panelist, "The Death of Traditional Teams (Thanks to AI)", Money Motion, Zagreb, March 2026
- Speaker, "The Gravity of Base: How the Agent Economy Found Its Home", Crypto Community Conference, Poland, 2026
- Speaker for Base, ETH Belgrade community meetup, 2025
- Base Türkiye builder events, Paribu Code Prix and the ITU Ginova Jump Start demo day final, Istanbul, 2025
- Feedback panelist, Langara & Volition student showcase, SFU VentureLabs, Vancouver (while at Lyft)

## Writing
- "We're entering the agent-to-agent economy", Paragraph, 2026: https://paragraph.com/@berkaysecil/agent-to-agent-economy
- "Facilitating more widespread acceptance of stablecoins", e-Forex, February 2025: https://e-forex.net/facilitating-more-widespread-acceptance-of-stablecoins/

## Point of view
- The best time to join a category is before anyone agrees it's one.
- A new market doesn't reward the person with the playbook. It rewards whoever figures it out and is right.
- Ecosystem growth is a funnel, and launched products are the only number that counts.
- Frontier products get sold on education before they get sold on features.
- Software was built for people clicking. The next users are agents calling other agents.
- Fewer, better shots beat volume, in hiring and in growth.

## Outside work
- Electronic music production (previously played in bands), photography, calisthenics, travel

## Profiles
- Website: https://berkaysecil.com
- LinkedIn: https://www.linkedin.com/in/berkaysecil
- X: https://x.com/berkay_secil
- Writing: https://paragraph.com/@berkaysecil